Events Success Measurement
Social media engagement
Social media is a great platform for communicating to the public, giving your brand a personality, and raising publicity for the event. Hence, social media engagement is a good indicator of brand awareness and customer sentiments towards the brand.
Actual day attendance
A high-interest level in your event does not equate to outstanding ticket sales, and the number of actual day attendees will differ greatly, especially for free events. Attendance is a good gauge to evaluate the success of every event, as attendees are vital components.
With real-time analytics and data capture points in the Predixit Actionable Insight Suite, you are able to monitor the actual turn out rate at your events – live. Compare the number of people you reached out to and the number of people who expressed interest to assess the effectiveness of your pre-event marketing. Differentiating the number of people who registered and the quantity of attendees that showed up during the event can also measure your success in drawing the crowd. In the long term, track the progress of your number of attendees for recurring events in order to establish realistic goals.
Event success also relies heavily on attendee experience. A positive experience helps elevate your brand personality and awareness and encourages your attendees to return for future events.
Measuring your attendee’s satisfaction with the App after the event makes sure you are able to gather quantitative and qualitative info about the customer experience.
If the goal of your event is to generate monetary outcomes, sales numbers during your event and in the weeks following the event will be a good indication of your success in promoting your products or services. You can also measure your event success through monitoring your customers and the conversion of sales leads generated from the event. Did the majority of the sales come from repeat customers or new consumers who made their purchase after attending your event?
Measuring your event success after each event grants you the privilege for more accurate estimations for your future events, and allows for better planning in other to improve in your management.