Predictive Analytics and Business Intelligence
become actionable when models assess and anticipate
needs, risks and aspirations.
Customer Behaviours

Mapping shopper movements offers critical information to marketers, retailers and executives.

Pop-up Shop

Quickly setup performance measurements tools that follow the seasonal nature of the business.

Catchment Area

Accurate definition of the catchment area involves knowledge of the topography, the drive-timezone and competition.

Event Success Measurement

Being able to measure the effectiveness of campaigns gives an immediate valuation compared to the effort.

Tenancy Mix Perfomance

Purposeful mall-space allocation, balanced shops typologies and rental levels reveal the optimal tenancy mix.

Social Network

Social media integration into your customer app helps build an online community for your shopping centre.

Interactive Data Visualization

Decision-makers want to see analytics presented visually, so they can grasp the difficult concepts or identify new patterns.

ROI

Big data and analytics to build a driven strategy and return of investiment.

User Friendly Retail Data Analysis

Using Predictive Analytics to Make Your Data Actionable

Predictive analytics become actionable when insight is incorporated into operational processes. Businesses do not just need the power to know; they need the power to act. By using predictive models to assess and anticipate needs, risks and aspirations, organizations are able to provide next-best-action recommendations during customer interactions in real-time, either in-person or through self-service interactions.
Predixit offers a wide range of insights that span from standard report to sophisticated business optimization, applying the most advanced data modeling techniques to data collected from the customer behavior and business repository. Below we highlight some of those that Insight categorized according to their value and complexity:
Standard Reports

These provide answers to the question: “What happened?”
Standard reports usually have a fixed format, are parameter-driven and, in their simplest form, are pre-run. Standard reports provide a core set of information about what’s going on in a particular business area – sounds dull, but these reports are the backbone of BI applications. Examples from different industries include YTD sales versus forecast by sales rep, monthly churn rate by service plan and response rates by promotion by product.

Statistical Analysis

This provides answers to the question: “What is happening?”
Statistical analysis is the science of collecting, exploring and presenting large amounts of data to discover underlying patterns and trends. It involves collecting and scrutinising every data sample in a set of items from which samples can be drawn.

Ad-hoc reports

These provide answers to the questions: “How many?”, “How often?, “Where?”
Ad hoc reports are sometimes referred to as demand reports. Ad hoc analysis may be used to create a report that does not already exist, or drill deeper into a static report to get details about accounts, transactions, or records. The process may be also used to get more current data for the existing areas covered by a static report.

Forecasting

This provides answers to the question: “What if these trends continue?”
Forecasting is the process of making predictions of the future based on past and present data and most commonly by analysis of trends. A commonplace example might be estimation of some variable of interest at some specified future date. It refers to formal statistical methods employing time series, cross-sectional or longitudinal data, or alternatively to less formal judgmental methods. Usage can differ between areas of application: for example, sales managers may want to know future revenue volumes while marketing managers may want to know conversion rates on campaigns.

Query drill down

This provides answers to the question: “What happened?”
You can drill down within a report that is run from the actionable insight center to find out what exactly happened in a specific context. When groups of data items from different sources are linked, data may reveal hidden information that is not evident from the previous reports.

Predictive Modelling

This provides answers to the question: “What will happen next?”
By using predictive models to assess and anticipate needs, risks and aspirations, organizations are able to provide next-best-action recommendations during customer interactions in real-time, either in-person or through self-service interactions. Such powerful capabilities enable businesses to reduce churn by addressing customer needs, or to assess risk moving forward.

Alerts

These provide answers to the question: “What actions are needed?”
Alert actions help you respond to triggered alerts. Enabling one or more alert actions, systems are configured to link events to actions, for example:
Sending promotion notifications when a specific type of consumer is entering the mall
Raising the security alarm when a potential danger is recognised.

Business Optimization

This provides answers to the question: “What is the best that can happen?”
You may no longer be content with accepting lesser results than you’re entitled to for your efforts. Instead, you demand and accept nothing less than the highest and best outcome for every action you ever take and every activity you ever engage in. You do this by analysing what the consequences of your possible strategies are and evaluating which, among several, is the best scenario for you. It enables you to choose the one which achieves the optimum outcome and getting the greatest return for the least expenditure of time, effort, human resources and money, at the lowest possible risk to you while reducing stress, freeing you up, and providing for consistent control and total predictability.

Upgrade the data-driven insight to refresh the customer experience and raise your profitability

Gamification

App
Gamification

What’s Next

What’s Next

Pop_up Shop

App, Suite
Pop_up Shop

Social Network

App, Suite
Social Network

E-commerce

App, Suite
E-commerce

Interactive data Visualization

Suite
Interactive data Visualization

Virtual Fidelity Card

App
Virtual Fidelity Card

Tenancy Mix Performance

Suite
Tenancy Mix Performance

Events Success Measurement

Suite
Events Success Measurement

Smart Parking

App
Smart Parking

Customer Behaviours

Suite
Customer Behaviours

Catchment Area

Suite
Catchment Area